Modern business practices are constantly shifting and changing. As the market progresses in a more digitally-oriented manner, companies will need to seek out and respond to their customers in a similar way. One option for reaching customers awash in the digital world is through Search Engine Optimization or SEO.
To put it simply, SEO is the method of giving your business a higher ranking on search engines through the use of keywords and anchored texts. By gaining a higher search result organically, instead of paying Google for top of page privileges, you are more likely to gain website traffic and interested customers. Included here are a few reasons why SEO is a good investment for your company.
Low-Cost But High Pay-Offs
In relation to many other marketing strategies, SEO is one of the most affordable. Often for a small monthly fee, your company can ensure its appearance on the first page of search results. This gives you fantastic marketing options, but can also help you gain brand-recognition. The more exposure your company gets within a local, or even global, market, the greater your success can be.
Great Marketing Potential
While some experts argue that SEO should no longer be looked at for pure marketing aspects, it still works as a fantastic marketing tool. With Google processing over 40,000 searches every second, it makes sense to utilize this tool to reach your customers. Individuals searching for a reliable company have a tendency to trust businesses on the first page and never scroll further. By failing to tap into that marketing potential, you could be losing hundreds of clients a day, without even realizing it!
Those who argue that the reason for utilizing SEO has changed are often stating the importance of SEO in brand recognition. Every company knows that getting their company name on the street to be recognized by more individuals is critical to their success. Brand loyalty works, and is a big part of why McDonald’s started marketing to babies.
In essence, seeing a company’s name repeatedly can create a brand recognition in the customer that will talk when they need service, even if they know nothing about the company. It is the same reason why billboards and political posters work to a degree; continued exposure to a name or brand creates recognition, even if the name or brand is unknown.
At the bare bones of SEO is the simple fact that this is a marketing tactic that works. With the way search engines are continuing to develop, it is unlikely that SEO will be unnecessary anytime soon. It boosts website traffic, increases brand loyalty and markets your company, all for a low monthly cost. There is no debating, SEO is a fantastic investment.