Not only should every business have a complimentary website, but web advancements have recently required websites to be far more exciting and intricate than ever before. The era of internet business is upon us, and it takes knowledge and skill to keep up with the industry.
Professionals have narrowed down the field, and figured up a few essential pieces of the web-building puzzle that every business entrepreneur should know. Take a moment to read over and consider this brief summary highlighting a few of the most essential components of a successful website.
Happy homepages make happy customers
A website’s homepage is the first thing visitors experience upon landing. It is of the utmost importance that site builders catch the eye of web users within the first few seconds of their arrival.
Over 90 percent of web users will leave a page if they are not interested within the first ten seconds. Make sure that the company’s logo, promo message, and first paragraph on the website are in stellar order.
Enriching blog entries attract viewers
The best way to build an intricately weaved web of backlinks for the site is to write enriching and interesting blog entries, like this website has done, on a regular basis. Readers are loyal when they find something of substance, so make sure to write about appropriate and enticing subject matter.
Over time, the website’s blog presence will provide valuable backlinks. A backlink is when another website uses one of the original site’s blog post as a point of reference. The referring site will link to the original post where they found the cited information. This provides more opportunity for web users to run across the company’s website.
Mobile friendly or bust
Any website that is not fully optimized for mobile use is behind in the race. A great majority of web users access the internet through their mobile devices, and it hurts a site’s views when it is not fully compatible for a handheld screen. Viewers should not have to pinch and swipe to find the part of the page they actually want to read.
The “About Us” page can build rapport
A website’s “About Us” page should be used to build a sense of rapport with viewers. Offer up a little light personal information about some of the key players in the business.
Obviously, do not give out home addresses or anything that specific, but listing professional background information is helpful for the company image.
Every website needs a “Contact Us” page
Just as the “About Us” page builds customer rapport, the “Contact Us” page maintains that relationship. People should have the ability to contact professionals and ask necessary questions. If the company provides a service, the people should have the ability to share their experience.